Insight Research

Answering Your Critical Business Questions

About Insight Research
Insight Research exists to give an objective answer to those questions critical to your business which you do not have the resource to answer in-house. 

Having delivered hundreds of bespoke market research projects advising organisations on their growth strategies, we have successful experience in all main industry sectors. 

“Thank you for your excellent work with us this year – it was perfect.” – Managing Director, IT Integration 
Objective Research Solutions
Insight Research offers market research and consultancy services to give an objective answer to those questions critical to your business.   

We specialise in interviewing the people who matter, whatever their seniority, finding the data and information critical to your business strategy, and providing the clear analysis and insight you need to inform your strategic decision-making process. 

As a full service agency, we design your study, conduct the fieldwork, analyse the results, write the report and present the findings.  At every stage we keep your objectives in mind. Each study we conduct is individually designed.  

Every business has different issues and different specific questions that need answering, but broadly speaking our studies tend to be of the types outlined below.

“Excellent. Conducted with the minimum of input and with a result that fulfilled the brief.  Matched what was discussed and agreed.” – Director, Industrial Coatings 

Services

Customer Insights and Attitudinal Research

Attitudinal research supports clients looking to understand market awareness, perception, satisfaction and loyalty towards their organisation, specific brands or products/services.

Business Strategy Research

Our business strategy consultancy will give you the entire picture of your market, with strategic recommendations on how to make the most of the opportunities identified.

Acquisition & Due Diligence research

Insight to ensure you are looking at the right sorts of companies and are entering negotiations with a full set of data to back your acquisition bid.

New Product Development

Supports clients who are looking to introduce and launch new products or services into the market.

Pricing Research

Pricing review of new or existing products and services.

Customer & employee advocacy and sales enablement

Working with our partners at The Insight Strategists Ltd, this research will inform your sales, customer retention, and employee retention strategies.

The Process
All projects are individually designed but the process usually involves the following steps: 

  • A free consultation to understand your questions and requirements. Normally with Richard Brace, the Business Owner of Insight Research.
  • A detailed research proposal outlining methodology, report coverage, costs and timings. 
  • A team briefing to finalise the research direction. 
  • Set-up, fieldwork programme and analysis to deliver the insights you need. Full liaison maintained throughout. 
  • Delivery of the report with full presentation to help develop your strategy. 
For more information or to arrange a no obligation meeting, please contact Richard Brace at richard@insight-research.co.uk.

“Excellent.  Understood the remit and scope from the outset.  Very good value for money.” – Managing Director, Building Products

Team

Richard Brace

Founder & Owner

Richard Brace is the Founder and Owner of Insight Research.

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Sarah Richardson-Clarke

Principal Consultant

Over 25 years of experience as a strategic marketing and insight professional.

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Lucy Brace

Principal Consultant

Over 30 years' experience in B2B and B2C market reasearch.

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Adrian Chapman

Senior Consultant

Over 25 years' experience of market research, specialising in depth fieldwork services.

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Testimonials

 Always consultative, always professional, always happy to add their considerable expertise to the process. Professional at all times with an excellent final presentation. 

Group Commercial Director: Civil Engineering

 Excellent. Your thoroughness is unsurpassed. Great insights on the market – very thorough. Keep up the good work! 

V-P Marketing: Risk Management Consultancy

 I have worked with Richard for many years and always been happy with the work. I did not consider anyone else. They did a good job, as ever, getting to the nub of the issues and the job was done on time – a short time frame too. 

Managing Director: Manufacturing Group

 Excellent. Fast, reliable insight delivery allowing us to make strategic decisions. Great value for money. Fast and as briefed. 

Managing Director: Food Manufacture

 Thank you for your excellent work with us this year – it was perfect. 

Managing Director: IT Systems Integration

 Excellent. We chose you for your professional approach and track record. The best thing about this job was the detailed approach. Excellent work, good presentation document. 

Head of Sales & Marketing: Aerospace

 Demonstrated a good understanding of the work required and articulated a clear approach to how this would be done. Delivered what they committed to deliver and on time. The report was detailed and significant information has been obtained for us to use. The information is an important input to the ongoing strategy we are currently formulating. They were very easy to work with and very responsive to our needs. 

Managing Director: Commercial/Industral Insurance

 Excellent. Showed the best grasp of what was required by the project. We were very happy with the work undertaken. They seem to have the ability to get to a wide range of people and determine their views. The method of gaining information was more “freeform” rather than rigidly sticking to a questionnaire. Apart from a good piece of work, the staff were very personable and easy to work with. 

Chief Executive: Regional Investment Agency

 A professional approach, with clear individual talents resulting in a good team approach. Meaningful results were produced speedily and the team received as well as transmitted. The clear thinking free from the welter of meaningless jargon which plagues many such organisations doing similar tasks. 

Chairman of Evaluation Panel: Government Programme Evaluation
  

Contact

Please contacts us for further information or to arrange for a call.